38. A medical technologist who, in his advertising, claims to possess particular skills or qualities, particularly in respect of the effectiveness or extent of his services and those generally ensured by other members of his profession, in respect of the exactness and accuracy of the results he provides or of his level of competence, shall be able to substantiate such claim.
A medical technologist who, in his advertising, ascribes particular advantages to a product or service or certain performance characteristics, claims that a pecuniary benefit will result from the acquisition or use of a product or service or claims that a product or service complies with determined standards shall be able to substantiate such claims.